Sales Territory Optimisation

Cartogen has a wealth of experience in network planning and sales territory definition. Our experts are able to optimise territories ensuring that each sales manager or franchisee shares an equal chance of success.

Finished maps can display any geo-coded data, such as customers, prospects, outlets, competitors, etc. We also provide crucial information on consumer profiles, business locations and local area demographics.

Why Optimise Territories

Imbalances in territory alignment can have a huge impact on performance, leading to time being wasted and sales being lost. Balancing sales territories more evenly can improve customer coverage, increase sales, lower travel costs and help develop fairer incentive schemes.

Project Planning and Management

Cartogen works closely with clients at every stage of the process to ensure maximum benefit is achieved. Following preliminary consultations we collate and analyse organisational and external data, identify target customer locations and develop optimisation scenarios to define initial territories. These are revised in collaboration with the client before final territories are agreed. We can then work to identify the best locations to position outlets, assess local competition, and locate prospective customers.

Our customer profiling techniques and comprehensive research sources can help identify who you should be targeting, and where they can be found. Using the market leading CAMEO suite of classifications we can profile existing customers, and locate more like them.

We are also able to work within existing administrative boundaries such as counties, local authorities, TV regions, etc. or review existing networks and realign territories where necessary to improve performance.

Output

Output is produced on a bespoke basis, to suit specific client requirements. Individual territory maps, demographic data, performance analysis and local information reports can be combined in franchise territory packs, available in a number of formats.

Call now to find out what we can do for your business