Pricing Strategy

Companies that take a more scientific approach to pricing typically outperform those that still price largely on the instincts of their merchandising and buying staff. Cartogen can work with you to develop a customer centric pricing strategy, facilitating successful implementation and ongoing review.

It is crucial to have a long term strategy based on complex factors including market trends, competitor positions, customer demand and price elasticity. Once the diagnostic process has been performed an effective strategy can be developed.

Pricing models are designed and built based on individual core strategies, allowing for tactical category and product level decisions to be made within a pre-defined set of parameters. Any new strategy also needs to be effectively communicated to all relevant stakeholders and processes put in place to support it.

Cartogen can manage the complete pricing strategy process or provide expertise and support at any stage during it.

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