Location Planning for Success

It’s surprising how many independent retailers open new outlets without carrying out even the most rudimentary research into potential performance.  They may spend a little time in the area, looking at customers and other retailers currently trading there, but that tends to be as far as it goes.  Many decisions are made on gut instinct, and the advice of estate agents, who are hardly impartial advisers.  Lack of knowledge of the type of information available tends to be the main reason for inadequate location planning, but given the fact that over half of all new businesses fail within the first year, and up to 80% after five years, it is crucial to be properly informed...

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