A large percentage of small independent retailers close their doors in the first year, often because they are in a poor location, but site analysis offers a greater chance of success. When a multiple retailer is deciding upon a suitable location for a new outlet, a great deal of location-based analysis and reporting is carried out beforehand to ensure that the site is going to be both profitable and appropriate for that retailer. Such is a retailer's high investment in a new outlet that they are able to allocate considerable resources and finance to ensure the right decision...
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