Site Assessment Service to Help Retailers Find Their Forte

UK-based retail analysis specialist Cartogen has launched a service promising to make preliminary analysis of potential new sites ‘effective and affordable’ for smaller businesses such as shops, bars, cafes, restaurants, health clubs and salons.

The firm says a high proportion of the many first-year failures among smaller retailers fold because ‘they are situated in a poor location where there may be a lack of suitable clients living or working close to their chosen site’, adding that multiple retailers devote major resources to ensuring that potential new sites will be profitable and match their target market...

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