Customer profile and location
analysis for the UK
Franchise Territory Mapping
Cartogen specialises in network planning and sales territory definition for franchise businesses. Our systems allow us to optimise, or balance, territories ensuring that each franchisee has the same chance of success.
Finished maps can display any geo-coded data you require such as customers, prospects, outlets, competitors, etc. We also provide information on consumer profiles, and local area demographics.
Why Optimise Sales Territories?
No gaps or overlaps mean that potential sales opportunities are not missed and franchisees compete against competitors, not each other. A well defined network of protected territories can also help prevent future disagreements, and possible legal issues. Even changes that seem minor can have a huge impact.
Project Planning and Management
Cartogen will work with you at every stage to ensure that you get exactly what you need from the exercise. We can process and display your own data on maps, define optimum territories, identify the best locations to position outlets, assess localised competition, locate prospective customers and manage targeted marketing campaigns.
Our research sources can help identify who your customers are, who you should be targeting, and where they can be found. Using the market leading CAMEO suite of classifications we can profile existing customers, and locate more like them.
Territories can be created based on comparable numbers of target customers, sales performance, population or competition.
Depending on requirements we can work within existing administrative boundaries such as counties, local authorities, TV regions, etc. We can also review existing networks and realign territories where necessary to improve performance.
Mapping Output
All output is produced on a bespoke basis, according to specific client requirements. Individual territory maps, demographic data, performance analysis and local information reports are combined in franchise territory packs, which can be supplied in a number of formats, including PDF, Excel, PowerPoint, etc.
Thematic maps highlight specific areas of opportunity, and drivetime maps are invaluable in workload planning. Inclusion of road networks, customers and competitors can give a potential franchisee all the information they need to make the initial decision to join a business, and a solid foundation for a successful launch.
Local area maps will show which counties, cities, towns and villages are included in each territory, and which postcode districts offer the greatest opportunity for success.
Although the output for each franchise pack is different, concentrating on the most relevant information for each particular project, a typical example can be downloaded here.
Marketing Support
Cartogen’s assistance does not have to end with delivery of franchise territory packs. We can advise on local and national marketing activity and manage campaigns including door-drops, direct mail, email marketing and targeted online advertising.
Our expertise in customer profiling and targeting can provide an ongoing advantage over the competition.
Call us free on 0800 043 1825 or email us at info@cartogen.co.uk.
e-mail: info@cartogen.co.uk
freephone: 0800 043 1825
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