Category Management

Category Management is an ongoing retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering superior customer value.

Customer insight is central to the process. Categories are defined based on customer decision making processes, and assigned roles such as convenience or destination in line with customer perceptions.

Following detailed assessment and identification of performance measures, category level strategies and tactics can be planned and implemented. The category review periodically checks if the implementation is correctly executed and if objectives are being achieved.

Cartogen can manage the complete process or provide assistance with individual steps as required.

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