Brand Identity

Successful brands are built on much more than a good looking logo. In order to be effective brand identity should permeate all aspects of an organisation, and must correspond with how the company is viewed externally.

A designer cannot create a brand. Brands are determined by customer perceptions based on complex relationships between a number of elements of which visual imagery is just a part. There must also be continuity between factors such as product, customer service, corporate communications, online activity and organisational culture.

Our customer centred approach will ensure that your business sends out the right messages to the right customers in order to achieve corporate objectives.

Cartogen works with clients to understand the true nature of their organisations through internal and external research, considering main products and services, location and physical environments, internal communications and importance placed on each of the factors affecting brand identity.

At the same time as research is being undertaken we examine logos, stationery, advertising, promotional items, online activity, internal publications, labels, name tags, offices, showrooms, stores, and anything else that visually impacts on customer perceptions.

Working closely with client and design partners Cartogen can determine how and why the company is perceived the way it is. We can then work through discrepancies between how an organisation is perceived and how it would like to be perceived.

Following a brand identity audit we are able to recommend strategic options for change, as well as presenting potential design alternatives.

Call now to find out what we can do for you